Print & Paper Specification Training

Does your company suffer from any of the following issues?

• Concern at items not appearing as you had envisaged?
• Difficulty with creating items which differentiate you from you competitors in the marketplace?
• Frustration at not being aware of all production processes?
• Anxiety that items are not being produced as economically as they might be?

This course has been designed to provide participants with the knowledge to be able to confidently specify printed items including leaflets, brochures, catalogues, magazines and mailing items. In the experience of Print & Procurement, there is now a serious lack of knowledge in the print buying sector.

For companies buying print, it is important that buyers have knowledge of the technical issues and pitfalls around specifying print as this can make a serious difference to print spend. For printers, this is an ideal chance to educate their clients and make sure that the estimating team receives appropriate quotes and does not spend time educating clients rather than winning jobs.

By the end of the course candidates will be able to:

• Create a quote request for items.
• Ensure that their items are produced as they envisage.
• Create a specification best suited to the intended use of the item.
• Use recent advances in printing technology to best effect.

Print & Procurement has widespread experience within the print industry and an in-depth knowledge of print processes, and how to apply them practically. This means that participants will be able to discuss real-life situations with a trainer who can understand many types of job and offer relevant advice.  This course is aimed at all staff who are involved in specifying print, be they buyers, designers or members of the marketing team.

This is a full day course. Attendance is limited to a maximum of eight participants. This ensures that all candidates receive suitable personal attention and feedback throughout the course.

Here’s the workshop agenda:

Creating a quote request

• Creating a technical specification
• Other essential details
• Service levels

Paper

• How paper is made
• The key properties of paper
• Paper pricing
• The right paper for the right product

Print

• Size matters
• Colourfall
• The right process for the job
• The right press for the job

Personalisation

• Why personalise
• The different types of personalisation
• What can be achieved through personalisation
• Making sure that data is correct
• Ensuring that mistakes do not happen!

Finishing

• Folding and creasing
• Sealing and varnishes
• Binding
• Die-cutting
• Personalisation
• Packing and presentation

Fit for purpose issues

• Insertion
• The postal system
• Direct mail issues
• Point of sale material

Candidates are encouraged to bring samples of typical items that they are asked to source so that specific advice can be given on real-life jobs.

At the end of the course participants will be asked to fill in an action plan of how they intend to change their print and paper specification as a result of the course and this can be fed back to management if requested.

For further information
please contact Matthew Parker at Print & Procurement on 0845 6521572