The three questions all print customers should ask at a supplier review meeting
Do you ever play charades?
In case any of you do not know the game, one person has to act out a book or a film or a character. Everyone else has to guess who they are. The actor can only signal yes or no.
If you want to win this game, you need to choose your questions carefully. The right questions can get you swift results. The wrong questions can leave you wondering was on earth was being acted.
Questioning is a vital skill for print buyers too.
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Three reasons why review meetings get the best from your print suppliers
Can you imagine having an operation without any follow-up?
Can you imagine having a job without an annual review?
Will you appoint a supplier and not review the performance?
I am always surprised at the amount of buyers who do not run supplier reviews
How to avoid the Abba effect with your print suppliers
Do you like Abba?
Personally, I can’t stand them! However, I know that many people disagree with me. My wife thinks that Abba are great.
I, of course, think that she is wrong! But that is just my subjective opinion. I have no way of proving this. Proving one’s opinions can be a big issue when measuring suppliers.
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How buyers can get the best from visiting a print factory visit – three ways to make the most of your time at a printer
I’m just back from a trek through the High Pyrenees Mountains. No matter how many pictures you look at before a trip like this, nothing prepares you for the reality. The size of the mountain peaks can never be pictured from photographs. And the colours are always a little less vivid in books.
And looking at pictures never prepares you for the hard slog of trekking several hours a day. It never prepares you for the high mountain passes.
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Why a seven-stage appraisal meeting ensures you choose the right print supplier (and get the meeting done quickly)
Have you ever suffered long and boring presentations from print sales people? And at the end of the day, did you find that they never really told you what you wanted to know? When I used to meet new suppliers for the first time I often used to struggle with this. I often used to find that the sales people didn’t really know what I wanted.
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