subjective evaluation

How to avoid the Abba effect with your print suppliers

Do you like Abba?

Personally, I can’t stand them! However, I know that many people disagree with me. My wife thinks that Abba are great.

I, of course, think that she is wrong! But that is just my subjective opinion. I have no way of proving this. Proving one’s opinions can be a big issue when measuring suppliers.

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