return on investment

Why print buyers should not buy print

Have you ever asked a supermarket shopper what they are buying?

Chances are they’ll give you a list of ingredients or ready meals.  But that’s not what they’re really buying.

Here are some of the things that a supermarket shopper is really buying:

  • Nourishment
  • Health
  • A treat
  • The sense of having found a bargain

None of these things are directly related to what is in their basket.  There is a less obvious reason as to why they have chosen the contents of their basket.

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Why sexiprint prevents you from using your purchasing skills

Technology producers love me! I am seduced by the latest PDAs, MP3 and 4 players, computers, cameras and all the rest!

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Client Testimonial

I have worked with Matthew for just over a year now and he has delivered a number of highly successful training events for the IPIA during that time. He is very organised and produces seminars which are full of

Read the testimonial from Andrew Pearce

Client Testimonial

Matthew provided an excellent “Print Processes” training session for myself and some of my colleagues.  The feature that I liked most about the training, was that the day itself was very interactive – which not only

Read the testimonial from Rhoda Day

Client Testimonial

If you think you are on top of your print buying you might be in for a surprise! We asked Print & Procurement to undertake a print audit. Matthew said ‘’If we do not find savings sufficient to earn back our fee

Read the testimonial from Rod Fletcher

Client Testimonial

Matthew is a consultant who is totally committed to his clients and to delivering on his promises.  He has an excellent understanding of both the challenges of the print channel and the opportunities it presents. As a

Read the full testimonial from Jacky Morgan

Client Testimonial

Apart from being a thoroughly decent chap Matthew is scrupulously professional, ruthlessly efficient and always delivers excellent results.
I genuinely have no hesitation whatever in recommending Matthew. He

Read the full testimonial from Simon Lewis

Client Testimonial

In an industry renowned for its pressure, Matthew Parker delivers a very gentle but insightful intelligence about the ways of print. Somewhere between art and science there is a place that defines the balance of what

Read the full testimonial from Andy Dowen

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