The three places most people never visit on a print factory tour – and why you should make a point of inspecting them
I love exploring unusual places when I go on holiday. The well known tourist sites are very impressive. But everyone goes there. They are geared up for visitors. You rarely get an insight into the true culture of a place.
I prefer to try and discover less well known places. This often gives me a much better idea of what a place is really like.
Print buyers should think like travellers
How buyers can get the best from visiting a print factory visit – three ways to make the most of your time at a printer
I’m just back from a trek through the High Pyrenees Mountains. No matter how many pictures you look at before a trip like this, nothing prepares you for the reality. The size of the mountain peaks can never be pictured from photographs. And the colours are always a little less vivid in books.
And looking at pictures never prepares you for the hard slog of trekking several hours a day. It never prepares you for the high mountain passes.
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Why a seven-stage appraisal meeting ensures you choose the right print supplier (and get the meeting done quickly)
Have you ever suffered long and boring presentations from print sales people? And at the end of the day, did you find that they never really told you what you wanted to know? When I used to meet new suppliers for the first time I often used to struggle with this. I often used to find that the sales people didn’t really know what I wanted.
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How three questions will ensure you choose the right print supplier
A friend of mine was really disappointed recently.
They had chosen a new phone. And when the phone arrived it didn’t have some of the functionality that my friend expected. My friend was sure that they would be able to sort their e-mails in the way that they wanted. And this wasn’t the case at all.
If only my friend had asked the right questions before choosing their phone.
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How supplier evaluation forms prevent wasted meetings with print sales people
Have you ever sat in a meeting with a supplier staring at the clock? Have you ever wished the meeting would end quickly? And regretted ever having agreed to it in the first place?
This used to happen to me quite a few times. A supplier would ring me up. They would sound interesting. So I’d invite them in for a chat. And I would then find myself enduring a lengthy sales pitch. Even though I had realised in the first five minutes of the meeting that the supplier was not going to be a fit for what I needed.
Now I never have pointless meetings like this. And that’s because I find out lots about potential suppliers before I meet with them. I make sure I already know how they work. And exactly what they offer.
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