Is buying on price costing you money?
I once managed a team of print buyers. Pete was one of the members of the team. One morning he came up to me with a great grin on his face. “Matthew, I just reduced the price by another £50,” he said.
I was delighted
“Yes, it took me three hours, but I got there in the end!”
My heart sank.
Continue reading
How versioning will reduce print problems by 60% or more
The phone is ringing constantly.
People are getting bad tempered with each other.
Artwork is late.
Paper has not have been ordered by the printer.
Deliveries are made before warehouses are ready.
If people are not informed about changes to jobs, problems rapidly happen! And those problems can translate into reprints, claims for compensation and losses for all concerned.
Continue reading
Why print buyers should not buy print
Have you ever asked a supermarket shopper what they are buying?
Chances are they’ll give you a list of ingredients or ready meals. But that’s not what they’re really buying.
Here are some of the things that a supermarket shopper is really buying:
- Nourishment
- Health
- A treat
- The sense of having found a bargain
None of these things are directly related to what is in their basket. There is a less obvious reason as to why they have chosen the contents of their basket.
Continue reading
Why tenders should be an essential part of the print buyer’s toolset
The word tender conjures up visions of procurement teams in large organisations dealing with multi-million spends. They create huge tender documents and spend months in negotiations. There are teams which deal with nothing but tenders. Tenders aren’t for the average company
Nothing could be further from the truth.
Continue reading
Could you achieve more from your print buying if you stopped getting three quotes for every job?
Friday night is curry night
Martin always goes for a curry on a Friday night. Martin always goes to the same curry house. And he always chooses lamb saag. It has never occurred to Martin to go for a pizza, or fish and chips, or a Thai or a Chinese. It has never occurred to him to try a korma or a jalfrezi or a tandoori. Martin has never even wanted to try a different curry house. Martin knows what he likes. He is comfortable with it. Some might say that he is a bit too comfortable and a bit too set in his ways.
Continue reading
Follow Us!