Print buyer

Three things that you must not forget when you ask for a print price

I purchased a book online the other day.  I was really looking forward to receiving it and getting stuck into it.  Each day I was eagerly awaiting my postman.  But the days rolled on. And on. And on.

Fortunately online order tracking meant that my book was eventually found and delivered.  But can you imagine what would have happened if I hadn’t supplied the right information?

My book would have been lost in the postal systems forever…

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Avoid getting the wrong print prices: why buyers need to use signposting

Can you imagine trying to drive somewhere without proper directions?

Most print sales people need to visit a lot of new places every month.  Imagine doing this without satnav.  Imagine doing this without maps.  Or road signs.

Chances are you’d end up very lost.  You’d probably be late for your appointment.

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Why print buyers should think like cyclists (and work late less often)

I was delighted when Team GB did so well at the Olympics.  It seems that British cycling has really entered a golden period.

But this success hasn’t come by chance.  It has happened because the team have been constantly looking at how they do things.  They have been regularly challenging what they do and how they do it.  This is what has created their success.

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Why project planning helps you achieve the right print results

I love my adventures out in the mountains.  I can be away from civilisation and be entirely self-dependent.

But mountain travel requires careful planning.

I need to make sure that I have the right equipment.  I need to make sure that I have enough food.  And I need to make sure that I have planned my route carefully.  And that I will have alternative routes if the weather turns bad.  But I don’t just use planning in the mountains.

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How a four line e-mail can save a print buyer £12,000

“I’m sorry Sir, we have no record of offering you those prices.”

I bought a new hi-fi system recently.  I had been into my local shop a few days before to discuss the different options open to me.  And I had taken the opportunity to negotiate some good deals.  A few days later I went to the shop to buy the system.  But it appeared that those prices had been forgotten.

Fortunately I had been prepared on my previous visit.  And I had asked the sales person to write down the prices that they were prepared to offer me.  So now I was able to show this written agreement to the shop.  As a result, I was able to buy my hi-fi at the price I had hoped.  But I was very glad I had had a written agreement.

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