choosing a print company

How to stop nasty surprises from your print suppliers: why you need realistic supplier references

My daughter loves watching Dumbo at the moment.  She loves it when the cartoon elephant flaps his ears and takes off into the sky.

But, let’s face it, elephants don’t fly.  Dumbo is the invention of a storyteller.  He isn’t a realistic elephant. But he is like some of the references I have seen for print companies.

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How three questions will ensure you choose the right print supplier

A friend of mine was really disappointed recently.

They had chosen a new phone.  And when the phone arrived it didn’t have some of the functionality that my friend expected.  My friend was sure that they would be able to sort their e-mails in the way that they wanted.  And this wasn’t the case at all.

If only my friend had asked the right questions before choosing their phone.

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How supplier evaluation forms prevent wasted meetings with print sales people

Have you ever sat in a meeting with a supplier staring at the clock?  Have you ever wished the meeting would end quickly?  And regretted ever having agreed to it in the first place?

This used to happen to me quite a few times.  A supplier would ring me up.  They would sound interesting.  So I’d invite them in for a chat.  And I would then find myself enduring a lengthy sales pitch.  Even though I had realised in the first five minutes of the meeting that the supplier was not going to be a fit for what I needed.

Now I never have pointless meetings like this.  And that’s because I find out lots about potential suppliers before I meet with them.  I make sure I already know how they work.  And exactly what they offer.

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How using a personal strategy will help you choose the best print company

How do you choose your print suppliers?

Many people do a quick internet search.  But how can you be really sure that you have found the best print company this way?  There is a far better way to narrow down your initial search.

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