How to avoid the Abba effect with your print suppliers
Do you like Abba?
Personally, I can’t stand them! However, I know that many people disagree with me. My wife thinks that Abba are great.
I, of course, think that she is wrong! But that is just my subjective opinion. I have no way of proving this. Proving one’s opinions can be a big issue when measuring suppliers.
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The three places most people never visit on a print factory tour – and why you should make a point of inspecting them
I love exploring unusual places when I go on holiday. The well known tourist sites are very impressive. But everyone goes there. They are geared up for visitors. You rarely get an insight into the true culture of a place.
I prefer to try and discover less well known places. This often gives me a much better idea of what a place is really like.
Print buyers should think like travellers
Three things that you must not forget when you ask for a print price
I purchased a book online the other day. I was really looking forward to receiving it and getting stuck into it. Each day I was eagerly awaiting my postman. But the days rolled on. And on. And on.
Fortunately online order tracking meant that my book was eventually found and delivered. But can you imagine what would have happened if I hadn’t supplied the right information?
My book would have been lost in the postal systems forever…
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How buyers can get the best from visiting a print factory visit – three ways to make the most of your time at a printer
I’m just back from a trek through the High Pyrenees Mountains. No matter how many pictures you look at before a trip like this, nothing prepares you for the reality. The size of the mountain peaks can never be pictured from photographs. And the colours are always a little less vivid in books.
And looking at pictures never prepares you for the hard slog of trekking several hours a day. It never prepares you for the high mountain passes.
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Why a seven-stage appraisal meeting ensures you choose the right print supplier (and get the meeting done quickly)
Have you ever suffered long and boring presentations from print sales people? And at the end of the day, did you find that they never really told you what you wanted to know? When I used to meet new suppliers for the first time I often used to struggle with this. I often used to find that the sales people didn’t really know what I wanted.
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