Three reasons why you should be nice to your print suppliers
Setting up my own company was an exciting time. It was my chance to put my dreams into practice. Every day brought developments: new logos, new strategies and new clients.
But I had to be prepared for some crushing disappointments too.
The worst of these was the way that some suppliers treated me. I had been in charge of a multi-million print spend. Now I had no such print budget. Some printers (including some I had thought good friends) suddenly didn’t want to know me. If I had no work, they were not interested.
However, some suppliers really went out of their way to help me. They encouraged and supported me in my new venture.
I was very grateful that these suppliers supported me. Buyers should remember that the same holds true for suppliers: they are grateful when their customers support them.
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The curveball technique: how to find out more about your print suppliers
Have you ever been stuck for an answer in a job interview?
Chances are that at this point you had nothing prepared for an answer. You felt stuck. And that meant that you started talking about yourself very openly. After all, you had no pre-prepared information to fall back on.
The interviewer found out exactly how you were.
This is a technique that is used fairly commonly in job interviews. I heard it called various things. My favourite name for it is the curveball technique.
The curveball technique is also a very useful technique for people evaluating print suppliers
The three places most people never visit on a print factory tour – and why you should make a point of inspecting them
I love exploring unusual places when I go on holiday. The well known tourist sites are very impressive. But everyone goes there. They are geared up for visitors. You rarely get an insight into the true culture of a place.
I prefer to try and discover less well known places. This often gives me a much better idea of what a place is really like.
Print buyers should think like travellers
Three things that you must not forget when you ask for a print price
I purchased a book online the other day. I was really looking forward to receiving it and getting stuck into it. Each day I was eagerly awaiting my postman. But the days rolled on. And on. And on.
Fortunately online order tracking meant that my book was eventually found and delivered. But can you imagine what would have happened if I hadn’t supplied the right information?
My book would have been lost in the postal systems forever…
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