Three vital elements to specifying a print job that have nothing to do with printing
Can you imagine eating a restaurant three-course meal out of a newspaper?
Newspaper may be fine for fish and chips, but it’s not so great for gourmet dining. If you pay a good price for an excellent meal you expect more than just the food. You expect to eat the meal in a nice room. You expect the table to be set with good cutlery and to receive a linen napkin. You expect a good service from the waiting staff.
It’s the same with a print job. It’s not just about the ink on paper. A print job should be packaged appropriately. It should be delivered correctly. It should be fulfilled in the most efficient manner.
Print buyers need to look at all areas of a specification
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