Why print buyers who stick to cost-cutting are failing to do their job
Wouldn’t a garden look bare without anything in the flowerbeds?
My wife is a keen gardener. One of her most regular jobs is the weeding. It’s an important part of keeping the garden looking good.
But what would happen if my wife did nothing but weeding? What would happen if she never spent any time growing flowers? We wouldn’t have much of a garden.
Print buyers spend all their time cost cutting can end up with the same results as gardeners who spend all their time weeding. They may fail to create any growth.
Print buyers should focus on growing return on investment
Print buyers should help companies grow profits, not just reduce costs
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