The three questions all print customers should ask at a supplier review meeting
Do you ever play charades?
In case any of you do not know the game, one person has to act out a book or a film or a character. Everyone else has to guess who they are. The actor can only signal yes or no.
If you want to win this game, you need to choose your questions carefully. The right questions can get you swift results. The wrong questions can leave you wondering was on earth was being acted.
Questioning is a vital skill for print buyers too.
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