Monthly Archives: April 2013

How to avoid the Abba effect with your print suppliers

Do you like Abba?

Personally, I can’t stand them! However, I know that many people disagree with me. My wife thinks that Abba are great.

I, of course, think that she is wrong! But that is just my subjective opinion. I have no way of proving this. Proving one’s opinions can be a big issue when measuring suppliers.

Continue reading

Three reasons why you should be nice to your print suppliers

Setting up my own company was an exciting time.  It was my chance to put my dreams into practice.  Every day brought developments: new logos, new strategies and new clients.

But I had to be prepared for some crushing disappointments too.

The worst of these was the way that some suppliers treated me.  I had been in charge of a multi-million print spend.  Now I had no such print budget.  Some printers (including some I had thought good friends) suddenly didn’t want to know me.  If I had no work, they were not interested.

However, some suppliers really went out of their way to help me.  They encouraged and supported me in my new venture.

I was very grateful that these suppliers supported me.  Buyers should remember that the same holds true for suppliers:  they are grateful when their customers support them.

Continue reading

Free Buying Advice

Download the E book

Download "Ten Common Print Buying Errors and What To Do About Them" (worth £25/$41) absolutely free, and receive regular practical articles on print buying.