Monthly Archives: August 2012

How to stop nasty surprises from your print suppliers: why you need realistic supplier references

My daughter loves watching Dumbo at the moment.  She loves it when the cartoon elephant flaps his ears and takes off into the sky.

But, let’s face it, elephants don’t fly.  Dumbo is the invention of a storyteller.  He isn’t a realistic elephant. But he is like some of the references I have seen for print companies.

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How three questions will ensure you choose the right print supplier

A friend of mine was really disappointed recently.

They had chosen a new phone.  And when the phone arrived it didn’t have some of the functionality that my friend expected.  My friend was sure that they would be able to sort their e-mails in the way that they wanted.  And this wasn’t the case at all.

If only my friend had asked the right questions before choosing their phone.

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