Could you achieve more from your print buying if you stopped getting three quotes for every job?
Friday night is curry night
Martin always goes for a curry on a Friday night. Martin always goes to the same curry house. And he always chooses lamb saag. It has never occurred to Martin to go for a pizza, or fish and chips, or a Thai or a Chinese. It has never occurred to him to try a korma or a jalfrezi or a tandoori. Martin has never even wanted to try a different curry house. Martin knows what he likes. He is comfortable with it. Some might say that he is a bit too comfortable and a bit too set in his ways.
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