Three negotiation strategies that stop print buyers landing in trouble
Print buyers have an easy job at the moment. All they need to do is to push on price and the printer will give way. And if a print company doesn’t do this it’s no problem. All the buyer has to do is to find another printing company.
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How using a personal strategy will help you choose the best print company
How do you choose your print suppliers?
Many people do a quick internet search. But how can you be really sure that you have found the best print company this way? There is a far better way to narrow down your initial search.
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Print buyers: the three vital things to look for in a multi-channel printer
I love technology!
I have recently been learning how to use iMovie. I have been amazed at how easy it was to create my first movie. Just a few drags and clicks and I had an MP4 of my trekking holiday in Norway al set to music.
The trouble is that I have all the right tools. But I am not a great movie maker. I have a friend who is a corporate film maker. I wouldn’t dare to compare my efforts to his. But many people think they can achieve the right results just because they have the right software.
And it’s the same with printers.
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Three reasons why print buyers should use a multi-channel printer
I love cooking.
I really enjoy spending time creating a mouth-watering dish. But doing the shopping for this can be very time-consuming. I have to go from shop to shop to make sure that I have all the right ingredients.
But the quick way to get all my ingredients is to go to a supermarket. Then I can do a one stop shop.
And a one stop shop is exactly what marketing teams and print buyers should consider. These days they should be look closely at using a multi-channel printer.
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How a QR matrix can save print buyers over an hour a day
Do you ever assemble flatpack furniture? I don’t know about you, but I often struggle to
work out what piece goes where. Thank goodness that they have standard bolts and screws. Can you imagine the confusion if each one was different?
But often every print quote we receive is slightly different. Making them all the same can save the print buyer a lot of time. And that’s where the QR matrix comes in.
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