Three reasons why print buyers should use a multi-channel printer
I love cooking.
I really enjoy spending time creating a mouth-watering dish. But doing the shopping for this can be very time-consuming. I have to go from shop to shop to make sure that I have all the right ingredients.
But the quick way to get all my ingredients is to go to a supermarket. Then I can do a one stop shop.
And a one stop shop is exactly what marketing teams and print buyers should consider. These days they should be look closely at using a multi-channel printer.
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Why print buyers get better prices when they pick up the phone
Using the phone will improve your response from printers
Don’t you hate those automatic phone menus. The ones where you listen to a long list of options and still can’t work out which button to press? The ones where is seems to take forever to get past.
Don’t you just wish you could speak to a real person instead?
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Why TIM will increase your QR code responses by over 20%
Print is not interactive.
Many people struggle with the use of print in a multi-channel world. You read it and then you put it down again. You can’t integrate it with other channels.
The closest you can get to making print work with other channels is to include a url. But even this requires the reader to physically go to a computer and type the url in. It’s not exactly user friendly.
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How versioning will reduce print problems by 60% or more
The phone is ringing constantly.
People are getting bad tempered with each other.
Artwork is late.
Paper has not have been ordered by the printer.
Deliveries are made before warehouses are ready.
If people are not informed about changes to jobs, problems rapidly happen! And those problems can translate into reprints, claims for compensation and losses for all concerned.
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Why print buyers should not buy print
Have you ever asked a supermarket shopper what they are buying?
Chances are they’ll give you a list of ingredients or ready meals. But that’s not what they’re really buying.
Here are some of the things that a supermarket shopper is really buying:
- Nourishment
- Health
- A treat
- The sense of having found a bargain
None of these things are directly related to what is in their basket. There is a less obvious reason as to why they have chosen the contents of their basket.
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