Why print buyers get better prices when they pick up the phone
Using the phone will improve your response from printers
Don’t you hate those automatic phone menus. The ones where you listen to a long list of options and still can’t work out which button to press? The ones where is seems to take forever to get past.
Don’t you just wish you could speak to a real person instead?
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Why TIM will increase your QR code responses by over 20%
Print is not interactive.
Many people struggle with the use of print in a multi-channel world. You read it and then you put it down again. You can’t integrate it with other channels.
The closest you can get to making print work with other channels is to include a url. But even this requires the reader to physically go to a computer and type the url in. It’s not exactly user friendly.
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How versioning will reduce print problems by 60% or more
The phone is ringing constantly.
People are getting bad tempered with each other.
Artwork is late.
Paper has not have been ordered by the printer.
Deliveries are made before warehouses are ready.
If people are not informed about changes to jobs, problems rapidly happen! And those problems can translate into reprints, claims for compensation and losses for all concerned.
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Why print buyers should not buy print
Have you ever asked a supermarket shopper what they are buying?
Chances are they’ll give you a list of ingredients or ready meals. But that’s not what they’re really buying.
Here are some of the things that a supermarket shopper is really buying:
- Nourishment
- Health
- A treat
- The sense of having found a bargain
None of these things are directly related to what is in their basket. There is a less obvious reason as to why they have chosen the contents of their basket.
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How to halve your print buying time
I was so frustrated. Every few minutes I saw signs to the motorway. And here I was, stuck on the back roads, taking the long way round.
I was in Croatia. Despite not speaking the language I had successfully found a bus to where I wanted to go. But it was the slow bus.
What should have been an hour long journey took nearly twice that long. And I spent most of that journey being annoyed at the time I was wasting.
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Posted in Print Buying, Print specification, Purchasing | 
Buyer, changes, Cost, price matrices, print, print bill, print run, print supplier, printer, procurement, run-back, Run-on | 
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