Print Buying

Three questions print buyers must use to challenge process and prevent 30-address syndrome

Can you imagine writing the same address over 30 times?

Wouldn’t it be a complete waste of your time? Aren’t there are so many better things you could be doing?

Incredibly, this amount of repetition still exists within businesses. I recently visited a printing company. They had carried out a review of their processes. And, yes, they found out that they were rewriting addresses up to 30 times.

Everyone was amazed by these results. No one had realised just how much duplication was being carried out.

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Why being nice to your print supplier can get great results for buyers

Do you have the image of a “bad guy”?

This is how I hear many printers think of buyers these days. Buyers are there solely to beat print companies down on price. The needs of a supplier are always the least of a buyer’s worries.

Don’t get me wrong, price is always going to be important. But that doesn’t mean that a good supplier relationship cannot be created.

It’s time for buyers to be nice to their suppliers!

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The three questions all print customers should ask at a supplier review meeting

Do you ever play charades?

In case any of you do not know the game, one person has to act out a book or a film or a character. Everyone else has to guess who they are. The actor can only signal yes or no.

If you want to win this game, you need to choose your questions carefully. The right questions can get you swift results. The wrong questions can leave you wondering was on earth was being acted.

Questioning is a vital skill for print buyers too.

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How to avoid the Abba effect with your print suppliers

Do you like Abba?

Personally, I can’t stand them! However, I know that many people disagree with me. My wife thinks that Abba are great.

I, of course, think that she is wrong! But that is just my subjective opinion. I have no way of proving this. Proving one’s opinions can be a big issue when measuring suppliers.

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The curveball technique: how to find out more about your print suppliers

Have you ever been stuck for an answer in a job interview?

Chances are that at this point you had nothing prepared for an answer.  You felt stuck.  And that meant that you started talking about yourself very openly.  After all, you had no pre-prepared information to fall back on.

The interviewer found out exactly how you were.

This is a technique that is used fairly commonly in job interviews.  I heard it called various things.  My favourite name for it is the curveball technique.

The curveball technique is also a very useful technique for people evaluating print suppliers

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I have worked with Matthew for just over a year now and he has delivered a number of highly successful training events for the IPIA during that time. He is very organised and produces seminars which are full of

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Matthew provided an excellent “Print Processes” training session for myself and some of my colleagues.  The feature that I liked most about the training, was that the day itself was very interactive – which not only

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If you think you are on top of your print buying you might be in for a surprise! We asked Print & Procurement to undertake a print audit. Matthew said ‘’If we do not find savings sufficient to earn back our fee

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Apart from being a thoroughly decent chap Matthew is scrupulously professional, ruthlessly efficient and always delivers excellent results.
I genuinely have no hesitation whatever in recommending Matthew. He

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