What print buyers can learn from the taxman
I’m grumpy!
I’m resentful!
And I hate forms
It’s that time of year when I’m filling in returns for the taxman again! The taxman is rarely anyone’s best friend. But print buyers can learn a useful lesson from taxmen.
Taxmen do audits: so should print buyers.
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Why print buyers get better prices when they pick up the phone
Using the phone will improve your response from printers
Don’t you hate those automatic phone menus. The ones where you listen to a long list of options and still can’t work out which button to press? The ones where is seems to take forever to get past.
Don’t you just wish you could speak to a real person instead?
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Print buyers: the three skills that you need for 2012
Are you making preparations for the Olympics? Many people I know are planning time off work to make sure they see some of the action. Whilst others are trying to book holiday at this time to avoid sport completely!
But the people doing the most preparation are the athletes. They are now in continual training. They are working on improving their skills.
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The three New Year resolutions that will improve print buyers’ relations
Champagne corks popping
Auld Lang Syne
New Year resolutions
New Year means many different things to people. For me, New Year is a great time to focus on the many great people I know.
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Posted in Print Buying | 
new year resolutions, Print buyer, relationships, resolutions | 
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Why TIM will increase your QR code responses by over 20%
Print is not interactive.
Many people struggle with the use of print in a multi-channel world. You read it and then you put it down again. You can’t integrate it with other channels.
The closest you can get to making print work with other channels is to include a url. But even this requires the reader to physically go to a computer and type the url in. It’s not exactly user friendly.
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